🎯 Content Pillars for Fusion Strategies
Create comprehensive guides targeting informational searches
Capitalize on comparison searches with low difficulty
Target high-value commercial intent keywords
Capture specific technical searches
Target specific business owner segments
Leverage contribution limit deadline spikes
🎯 Quick Wins (KD 9-16)
Target Keywords:
- "Defined contribution vs defined benefit" (KD: 13, 2,900 searches)
- "Cash balance defined benefit plans" (KD: 14, 260 searches)
- "Difference between plans" variations (KD: 9-11)
Action: Create comprehensive comparison guides with clear value propositions
💰 High Commercial Value
Focus Areas:
- Personal defined benefit plans ($12.64 CPC)
- What are defined benefit plans ($13.61 CPC)
- Cash balance plans ($8.59 CPC)
Action: Optimize for commercial intent with clear CTAs to consultation
📈 Content Gap Analysis
Underserved Topics:
- Implementation timelines and processes
- Industry-specific case studies
- Tax advantage calculations
- Conversion strategies from 401k to DB
Action: Create authoritative, in-depth resources on these topics
⚡ Seasonal Opportunities
Peak Periods:
- Q4/Q1: Contribution limits spike 80-100%
- September: Return from summer planning
- March-April: Tax planning season
Action: Prepare seasonal content calendar aligned with search patterns
⚠️ Strategic Note
While search volumes show declining trends (-19% to -33% yearly), this likely indicates market consolidation rather than reduced interest. Lower competition provides an excellent opportunity for Fusion Strategies to establish authority in this specialized niche.